Search Engine Optimization
Search engine optimization (SEO) is the process of optimizing web content to increase its visibility in search engine results pages (SERPs). SEO involves both on-page and off-page techniques to optimize a website and can be used to target different types of searches, including image search, video search, local search, and industry-specific vertical search engines. SEO helps to ensure that a website is accessible to a search engine, and can improve the chances of a website being found by potential customers.